Not really a corporate logo since the film festival itself is local and homegrown. The mug is actually a concept in that the logo is not applied but embedded into the clay while it is wet. The mug is also handmade within 5 miles of the film festival, which is totally different than purchasing a bulk number of mass produced cups for cheap, almost all of which are made in China these days. So, this mug serves several specific purposes – 1) it has a human ‘vibe’ because it is handmade 2) it was made locally of carefully sourced materials 3) it was made to order for a small number of film makers who are going to receive it as a gift. The repercussive effects of actions like this could potentially create a tipping point for economic change the likes of which we have never seen before.